The bold marks and colors of LMU’s new visual identity present opportunities to create compelling new communications of all types, including promotional items for your unit. Use this guide to help apply the new visual identity successfully as you place year-end swag orders.
Licensed vendors have been vetted for quality assurance and for their ability to adhere to LMU’s visual identity standards.
Use the logo properly.
Avoid these common pitfalls to proper logo use and placement:
Get the color right.
Background colors on your promotional items should be LMU colors: LMU Crimson, LMU Blue, or neutrals — white, black or gray. When choosing red or blue items, look for items that are as close a match as possible to LMU’s colors. This is not always easy. A few tips:
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