Established in 1976 to protect the USC name and identifying trademarks, the USC Office of Trademarks & Licensing Services (TLS) was one of the first collegiate licensing programs in the nation. Since that time, individuals and organizations who wish to use the university’s identifying trademarks on commercial products must obtain permission to do so by securing a trademark license agreement through the TLS office. USC only licenses those products which reflect positively upon the university.
By licensing products that feature the university’s marks, TLS seeks to protect, preserve and promote the university’s long standing reputation as a center of academic and athletic excellence. Trademark licensing also enables USC to share in the financial benefits derived from the commercial use of its marks. These funds are used to support student scholarships and the university’s athletic programs. Students, faculty, alumni, staff and the general public support the university and its mission through the purchase of licensed products.